BritBox will try to stand out from the crowd with UK series such as Gavin & Stacey and Victoria, as well as older series such as Agatha Christie’s Miss Marple and Poirot.
More than 600 episodes of Classic Doctor Who, originally broadcast between 1963 and 1989, will stream for the first time. Series of The Great British Bake Off produced by the BBC will also be available.
“BritBox features the biggest collection of British content available on any streaming service, and brand new commissions for British production companies specifically created for BritBox,” the companies said in a statement.
ITV will initially own 90% of the joint venture, but the BBC has the option to increase its stake from 10% to 25%.
Streaming wars are underway
Netflix is the leading streaming service in the United Kingdom, with 11.5 million households subscribed to the service in the first quarter of 2019, according to UK communications regulator, Ofcom.
Nearly half of all UK homes (13.3 million) subscribed to at least one of Netflix, Amazon, NOW TV or Disney Life, with an increasing number subscribing to more than one, Ofcom found.
— CNN Business’ Hadas Gold contributed to this report.