Marie Kondo Just Launched KonMari, an Online Store

With a best-selling book and a hit Netflix show under her belt, organizational guru Marie Kondo has entered the inevitable next phase of empire-building. On Monday, the Tidying Up star and creator launched a web store selling around 125 home and self-care objects that “spark joy.”

Named after her famed KonMari method, which encourages decluttering by contemplating whether or not an object sparks joy for its owner, Kondo told The Wall Street Journal that all products for her new web store went through a thorough “joy check” before being listed, which involved touching and using the objects herself. Some are those that she already used in her everyday life, and roughly half were sourced from her native Japan.

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