Ten celebrities shaking up Tequila

18th February, 2020 by Nicola Carruthers

The growing popularity of Tequila has attracted support from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson. We round up the famous faces who have made their mark on the agave-based spirits scene.

Rita Ora was the only female to make our list of celebrity-backed Tequila brands

Tequila has become a category awash with celebrity associations – Chris Noth, Dwayne ‘The Rock’ Johnson and Justin Timberlake all own significant stakes in Tequila brands.

Celebrity-backed Tequilas have also attracted the attention of a number of a major players. In 2017, George Clooney’s Casamigos Tequila was bought by Diageo in a deal worth up to US$1 billion and the UK drinks giant also entered into a joint venture with music mogul Sean ‘Diddy’ Combs to acquire Deleón Tequila. Meanwhile, Beam took a significant stake in Timberlake’s Tequila brand in 2014.

Other notable omissions to our list include Elon Musk’s rumoured move to register a trademark for the ‘Teslaquila’ brand name, and heavy metal band Rammstein’s eponymous Tequila brand.

Over in mezcal, Breaking Bad actors Bryan Cranston and Aaron Paul revealed its Dos Hombres brand last July.

Click through the following pages to see our pick of 10 celebrities who are making a name for themselves in Tequila. 

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