Despite application decline, new UW business school dean is committed to MBA degrees | Higher education

The Wisconsin School of Business is considering shifting to a “hybrid model” — a blend of both face-to-face and online education — for its part-time MBA program. Currently, all evening MBA classes are taught in person.

Market research shows students would prefer the mixed delivery format, opening up a potential area for growth, Sambamurthy said.

The “hybrid” model proposal is in its final stages of approval from other groups on campus, according to business school spokesman David Giroux.

The school launched in early 2019 several specialized, one-year master’s degree programs in the fields of business analytics, real estate and supply chain management. Thirty-two students are on track to graduate from those programs this spring.

The specialized, one-year degrees are key to the school’s revenue strategy, Sambamurthy said.

Another area for growth is expanding the school’s undergraduate enrollment, he said. About 3,100 students enrolled this fall and there’s enough demand to reach the school’s maximum capacity of about 3,800 undergraduates.

Those revenue sources are important because a 2016 report by the school’s accrediting agency showed the school could not cover its expenses under its operating model at the time, according to The Capital Times.

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