Married At First Sight: Coronavirus destroys cast’s dreams of becoming celebrities

How coronavirus has destroyed the Married At First Sight cast’s dreams of becoming celebrities and cashing in on reality show fame

The rapid spread of Coronavirus in Australia has destroyed the Married At First Sight cast’s dreams of launching celebrity careers and cashing in on their 15 minutes of fame following the upcoming finale. 

All of the participant’s scheduled nightclub personal appearances have now been cancelled as pubs and licensed venues shut across the country, on Monday.

Meanwhile, the participants are set to struggle to secure Instagram endorsements as the financial fallout to COVID-19 means most brands are taking on less ambassadors going forward. 

Back to their regular lives: Coronavirus has destroyed the Married At First Sight cast's dreams of launching celebrity careers and cashing in on their 15 minutes of fame after the finale. Pictured: Michael Goonan and Stacey Hampton filming on October 23

Back to their regular lives: Coronavirus has destroyed the Married At First Sight cast’s dreams of launching celebrity careers and cashing in on their 15 minutes of fame after the finale. Pictured: Michael Goonan and Stacey Hampton filming on October 23

Last week, Home House Nightclub in Geelong announced it was closing its doors, cancelling Michael Goonan’s appearance on Saturday.

And with Scott Morrison ordering all licensed venues to shut to prevent COVID-19 spreading further, all of the cast’s upcoming appearances have been axed.  

With the closures potentially lasting up to six months, by the time venues are reopened, the current cast will likely be a distant memory to most Australians. 

Axed: All of the participant's scheduled nightclub personal appearances have now been cancelled as pubs and licensed venues shut across the country on Monday. Pictured: Adelaide club The Woolshed's poster previously promoting MAFS appearances in April

Axed: All of the participant’s scheduled nightclub personal appearances have now been cancelled as pubs and licensed venues shut across the country on Monday. Pictured: Adelaide club The Woolshed’s poster previously promoting MAFS appearances in April 

Sad times: Last week, Home House Nightclub in Geelong announced it was closing its doors, cancelling Michael Goonan's appearance (pictured) which was meant to be on Saturday

Sad times: Last week, Home House Nightclub in Geelong announced it was closing its doors, cancelling Michael Goonan’s appearance (pictured) which was meant to be on Saturday

Awkward: With the closures potentially lasting up to six months, by the time venues are opened again the current cast will likely be a distant memory to most Australians. Pictured: Connie Crayden, Stacey Hampton, Elizabeth Sobinoff, KC Osborne and Mishel Karen

Awkward: With the closures potentially lasting up to six months, by the time venues are opened again the current cast will likely be a distant memory to most Australians. Pictured: Connie Crayden, Stacey Hampton, Elizabeth Sobinoff, KC Osborne and Mishel Karen

In previous years, nightclub appearances and sponsored posts have proved to be the most profitable ways for MAFS stars to make quick buck after the finale. 

An industry source explains: ‘Australian reality stars have a very short shelf life and need to act fast if they want to make money. Immediately after their show ends, the bigger names can make up to $3,000 for a single club appearance. 

‘Their fee gradually drops as time passes, until venues start booking more relevant talent once a new season or new show airs and viewers move on.’

Unfortunate: Meanwhile, the cast will struggle to secure Instagram endorsements as the financial fallout to the pandemic means brands are taking on less ambassadors going forward. Pictured: Elizabeth Sobinoff previously promoting a product on Instagram

Unfortunate: Meanwhile, the cast will struggle to secure Instagram endorsements as the financial fallout to the pandemic means brands are taking on less ambassadors going forward. Pictured: Elizabeth Sobinoff previously promoting a product on Instagram 

However, the coronavirus pandemic has cut the current cast’s brief time frame to make the most of their fame short. 

It comes after Channel Nine relaxed the rules about the participants cashing in on their newfound public profiles at the start of this year. 

For the first time in the history of the show, most of the cast had signed with celebrity agents and lined up appearances before the show started airing.  

Before the pandemic: Lesbian bride Tash Herz (pictured) did a club appearance in February before venues were ordered to shut. Cast members could make up to $3,000 per appearance

Before the pandemic: Lesbian bride Tash Herz (pictured) did a club appearance in February before venues were ordered to shut. Cast members could make up to $3,000 per appearance 

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