76ers co-owner Michael Rubin uses celebrity swag to raise money online for coronavirus causes

Michael Rubin, the Fanatics pro-sports-gear seller and Sixers co-owner, has started www.allinchallenge.com to raise money to feed poor people as the economy slows — and it’s catching on with sports celebrities.

Rubin worked his contacts in the sports and entertainment business community, directing proceeds to food charities Meals on Wheels, No Kid Hungry, and America’s Food Fund, the Leonardo DiCaprio-Lorene Jobs effort.

The donations had already topped $2.5 million by mid-Wednesday. The money will go to Meals on Wheels, No Kid Hungry, and America’s Food Fund, which directly benefits Feeding America and World Central Kitchen.

Among the givers and prizes:

An Alex Rodriguez World Series trophy.

The Eagles gave away a chance to attend training camp, design a play, and have it run in a preseason game.

Peyton Manning will fly you and friends to play golf and eat dinner.

Meek Mill (the rapper whom Rubin helped free from prison on a parole-violation charge) donated his Phantom Rolls Royce.

Major League Baseball is auctioning the first pitch at the World Series.

Kevin Hart is giving away a speaking role in his next movie.

Make your donation, put a video on social media — hashtag #AllInOneChallenge — and hope the cash rolls in. Some are auctioning the gifts, some are selling raffle chances.

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