PGA Tour’s Twitter Multicast to feature celebrity commentary

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Fan engagement initiative to include nine live video streams of golf’s closed return.

PGA Tour’s Twitter Multicast to feature celebrity commentary

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The PGA Tour is working with social media platform Twitter on a new live content initiative that will see athletes, celebrities and personalities commentate on professional golf’s return to action on 11th June.

The ‘Twitter Multicast’ will take place between 1pm and 2.30pm (ET) on the opening day of the Charles Schwab Challenge, with guest contributors providing their own commentary on PGA Tour Live’s featured groups coverage.

The initiative will offer nine versions of the live stream which will be distributed across more than 20 different Twitter accounts, including those of CBS Sports and NBC Sports in the US, Sky Sports in the UK and Discovery’s Golf TV.

The video streams will cover pre-game, practice sessions, and the first two holes of competition of players such as Rory McIlroy, Brooks Koepka, Jon Rahm, Justin Thomas, Rickie Fowler and Jordan Spieth.

Featured guest commentators include former National Football League (NFL) quarterback Danny Kanell, The Action Network’s Darren Rovell, American singer-songwriter Darius Rucker, retired golfer Annika Sorenstam, and NFL wide receiver Golden Tate, as well as YouTube trick shot specialists Dude Perfect.

“The PGA Tour is proud to be among the first major sports leagues to return to competition,” said Rick Anderson, the tour’s chief media officer. “With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA Tour Live, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the tour and our players.”

The PGA Tour and Twitter first teamed up for tournament coverage when portions of PGA Tour Live’s premium window was streamed during the opening rounds of the first two events of the 2016 FedExCup Playoffs.

The two companies formalised their live stream relationship in January 2017 when they began offering PGA Tour Live coverage from select events during the 2016/17 season, before expanding the agreement in 2019 to include live daily coverage on Twitter during every PGA Tour event.

“This first-ever Twitter Multicast will give golf fans a viewing experience they won’t find anywhere else,” said TJ Adeshola, Twitter’s head of US sports partnerships.

“By adding conversation and commentary from a range of Twitter notables to premium golf content, the Multicast will have something for everyone, regardless if you’re looking for real-time reactions, analysis or just some laughs to pair with live footage from Colonial.

“This is a prime example of how to create a richer, more customised fan experience through the power of Twitter.”

The Charles Schwab Challenge features the top-five ranked players in the world and 17 of the top 20 in the FedExCup Standings.

The tournament, which concludes on 14th June, is taking place behind closed doors at the Colonial Country Club in Fort Worth, and will bring an end to the PGA’s three-month hiatus since events were suspended on 13th March due to the coronavirus pandemic.

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