Designed in 2014 by the black-owned, genderless label’s founder, Telfar Clemens, the logo-stamped tote comes in multiple colors and three sizes that retail from $150 to $257 — and it’s not just New York creatives and fashion fanatics who are obsessed.
The It bag also has a celebrity following, with famous fans including Solange Knowles, Selena Gomez, Dua Lipa and more. Ahead, see a few of the stars who can’t get enough of the coveted carryall.
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Bella Hadid paired her tiny orange Telfar tote with a white crop top, Playboy-printed pants and a face mask while out in NYC in July 2020.
Dua Lipa lugged her large yellow bag through JFK Airport in January 2020.
Azealia Banks matched her gray catsuit to her Telfar bag while striking a dramatic pose in October 2019.
Actor and playwright Jeremy O. Harris brought his red version along to New York Fashion Week in September 2019.
A$AP Ferg (L) followed suit, tucking his beige tote beneath his seat at the Helmut Lang runway show.
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The Brooklyn-based label’s bag is the only celeb-loved pick on Oprah’s list. The media mogul also included a hooded jumpsuit ($84.95) from Rihanna’s Savage x Fenty lingerie line.
“[It’s] made with the snuggliest fleece, so it’s perfect for hanging out — or, in my case, walking the dogs. You could even throw on boots and a blazer and wear it out in the world,” Oprah wrote. “Hey, RiRi would!”