What is Disinformation?
Disinformation is any communication (either overt or covert) containing intentionally false material, often combined selectively with true information, which seeks to mislead and manipulate an audience. The volume and velocity of the current disinformation tsunami surrounding COVID-19 is unprecedented compared to any other time in human history.
The rise of complex advertising and targeting technologies has resulted into the era of micro-segmentation, whereby audiences can select what they believe to be true rather than a single unified version of reality or consensus from science. Rather than accepting an answer they do not like, they are now peddled manipulated versions of reality with the intent to appeal to their biases. This ultimately increases revenue when platforms transform these users into custom audiences sought out by advertisers. These versions of reality are reinforced through both organic and artificially manipulated echo chambers, resulting in the viral spread of disinformation.