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Tech Roundup: News from Flourish Crypto, GeoWealth, Advisor360 & Facet Wealth

June 30, 2022
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Tech Roundup: News from Flourish Crypto, GeoWealth, Advisor360 & Facet Wealth
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What You Need to Know

  • Advisors using the Flourish Crypto platform now have free access to a DACFP educational course as part of a new pact.
  • Advisor360° enhanced its beneficiaries capability for advisors.
  • Fintech firm Facet Wealth made four additions to its management team.

Advisors who use the Flourish Crypto platform now have free access to an introductory educational course offered by the Digital Assets Council of Financial Professionals as part of a new pact announced by the companies Thursday.

Flourish offers a turnkey, direct-ownership crypto investing solution for RIAs, while DACFP is a crypto education company established by Ric Edelman, founder of Edelman Financial Engines.

The free course was specifically designed to educate advisors about the emerging asset class and help them become more fluent in bitcoin, blockchain, ethereum and other digital assets.

The course includes 12 short videos, covering topics such as assessing crypto’s role in client portfolios, compliance, understanding custody and the difference between direct and indirect ownership of crypto. Advisors who take the course get one and a half CE credits.

Advisors also get on a “path towards attaining” DACFP’s Certificate in Blockchain and Digital Assets at a significant tuition discount, the companies said.

Flourish Crypto now serves over 70 RIAs with a combined $150 billion in assets under management and was built on the Flourish Platform, which is used by more than 440 RIAs managing over $1.4 trillion in combined assets, according to the company.

Advisor360° Enhances Beneficiaries Feature

Advisor360° announced a cross-product enhancement to its beneficiaries capability for advisors on Tuesday.

Advisors using the Software-as-a-Service provider’s platform can now see and report on their clients’ beneficiaries on insurance products, in addition to custody and investment accounts, in a single view, the company said.

“The improved functionality integrates beneficiaries across all investment products, including insurance and annuities, eliminating the need to visit multiple websites,” according to the company.

Advisors can view and report on primary, secondary, tertiary and custom beneficiary arrangements for policies in effect or pending, it said, adding the enhancement “streamlines” advisor-client meeting preparation.

The company plans to offer new features later this year to remove more technological hurdles that it said broker-dealers need to overcome to remain competitive.

Facet Wealth Adds to its Team

Fintech firm Facet Wealth made four additions to its management team: Mayra Cardoso as head of client experience, Nick Betit as vice president of growth and client experience analytics, Jimmy Ellis as senior director of growth marketing, and Sung Lee as director of acquisition marketing.

Cardoso was previously a client portfolio manager at J.P. Morgan specializing in asset allocation strategy for pension plans, endowments and foundations.

Before joining Facet, Betit led growth analytics at Discovery Education.

Ellis joins Facet with more than 20 years of experience helping companies reach aggressive growth goals. He was previously director of optimization research at MEC Labs and vice president of marketing at Knox Financial.

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