Realizing that only one in seven Americans has purchased cryptocurrency, despite significant media attention on the topic, Which Wich Superior Sandwiches wants to give everyone else a taste of what they’ve been missing, according to a company press release.
On April 29, it will offer a free CrytpoCoin worth $10 as a special gift for the first 100 purchasers of a Crypto Box meal at all U.S. locations. The value of the coin will change daily along with the value of Bitcoin. For instance, if the value of one Bitcoin is $40,000 on April 29, but $80,000 later this year, the value of the CryptoCoin will go from $10 to $20.
Coins are redeemable for Which Wich food and drink or a check. The Crypto Box meal, priced at just $15, includes:
- Any regular 7-inch sandwich.
- A cookie.
- A bag of chips.
- A large drink.
“We’re excited to offer our customers a chance to dip their toes into the growth potential of the cryptocurrency market, but with the guarantee of a delicious Which Wich meal, too,” Jeff Sinelli, founder and CEO, said in the release. “It’s a great way for our guests to enjoy their favorite Wich and our custom Mountain Dew VIBE, with the added value of experiencing the excitement of cryptocurrency.”
Crypto exchange platform Gemini recently found that only 14 percent of Americans own some form of cryptocurrency, creating an opportunity to expose new audiences to crypto market dynamics through this one-day promotion.
All purchasers of the Which Wich Crypto Meal box may authenticate and track the value of their free Which Wich CryptoCoin at whichwich.com/cryptobox. The coin is redeemable for food and drink at Which Wich restaurants or a check paid by mail by the Which Wich corporate office, in an amount based on their CrytpoCoin’s change in value on any given day compared to the initial $10 value on April 29, 2022, for up to two years from issuance.
Which Wich Superior Sandwiches was founded in Dallas in 2003 and has over 300 locations open or in development in 35 states and five countries.